boohooMAN is a standalone and dedicated site, which is aimed exclusively at male customers. Born from boohoo.com, boohooMAN is the best-kept fashion in men's fashion. The focus is on clothes, shoes and accessories, just like its twin site, they propens a wide choice, with new styles that are renewed each week. Combining avant-garde design with an affordable price, boohooMAN pushes the limits to offer you the latest styles for less stress on your wallet. The brand is aimed at a price-conscious consumer whose main target is the population aged 16 to 24.