Cagecity London represents a positive rebellion against society's stereotypes and labels. It’s OUR label not society's; “Ours Not Theirs”.
They encourage the notion of being true to you and not allowing the pressure of society to tell you otherwise.
Cagecity London chooses to rebel against the prison of society's labels. They flip the script. This is our label. We dictate who we are, NOT society.
They show this through their unconventional logo placement.