Pooch & Mutt is a health food company, whose products happen to be consumed by dogs.
Pooch & Mutt was founded in 2007 by Guy Blaskey. Guy's family dog, Cookie was diagnosed with hip dysplasia at 3 months old and told that she would need a hip replacement by the time she was 3. Cookie was treated with a natural joint supplement for horses made by Guy's mum's company, Blue Chip Feed.
The product worked amazingly (Cookie never needed the hip replacement and led a full, active life for another 11 years), so Guy decided that he had to re-formulate it and re-package it for dogs and this story became a success.