Urban Decay

Urban Decay appeals to those who relish in their individuality and embrace what makes them different. They have challenged the industry’s definition of beauty since 1996 when they disrupted the sea of pink dominating makeup counters everywhere. From their all-encompassing range of bold and velvety eyeshadows – which include the Naked palettes – to their award-winning eye pencils, budge-proof mascaras and cult-status makeup setting sprays, their version of “pretty” has always been pretty different.